Shervin is a long-time customer experience and branding professional. He started a successful design and advertising agency before moving to IBM where he was the Global Chief Creative Officer for IBM Interactive. Shervin has led creative, branding, and customer experience engagements for some of the world’s most familiar brands. Shervin has a passion for American History, and is a member and leader of many lineage societies. Shervin has traveled to more than 100 countries and lived in 23 locations across the world and is proud to call his favorite of all, Sudbury, home. He lives in the historic Bigelow Parsonage (1773) in Sudbury Town Center with his wife Carrie, whom he married at The Wayside Inn. He is a direct descendent of many of Sudbury’s first families including the Hows.